No time is more critical or demanding than during the heightened attention and passion of a crisis.
A strategic crisis response must measure not only tangible effects, but also the long-term impact actions will have on reputation, public perception and possible unfortunate consquences.
Actions and reactions are ultimately seen as an extension of normal business practices, magnified enormously.
Torrenzano philosophy is simple: move quickly, stop the bleeding, get control of the situation, establish credibility, communicate, and deliver on promises. Such direct action produces impact and results, not just motion.
The Torrenzano Crisis Predictability Model anticipates likely next events…helping to pre-empt and prepare. The Rapid Issues Assessment quickly-identifies specific vulnerabilities, plots allies and enemies, develops resonant messaging for key constituencies and aids executives through counsel and coaching to successfully manage any crisis.
This managed process, combined with seasoned business judgment and global experience, ensures clients receive precise and thoughtful counsel and execution.
To learn more about Torrenzano's legal capabitlites, visit the Litigation service page.
Chinese character for danger
Chinese character for opportunity
Together “Danger” and “Opportunity” become the Chinese characters for “Crisis”
“Procrastination in the name of reducing risk actually increases risk.”
“Denial ain't just a river in Egypt.”
“Don't be afraid to see what you see.”
“When you are in any contest, you should work as if there were - to the very last minute - a chance to lose it. This is battle, this is politics, this is anything.”
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
“Nothing gives one person so much advantage over another as to remain always cool and unruffled under all circumstances.”
“Courage is resistance to fear, mastery of fear -- not absence of fear.”
“A company needs to have good business reflexes, to be able to marshal its forces in a crisis or in response to any unplanned event.”
“When you face a crisis, you know who your true friends are.”
“I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts.”
“Don't cut the training budget when crisis come, increase it!”