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For more information on Torrenzano's Crisis Counsel capability please call Ed Orgon at 212-681-1700 or enter your contact information and we will contact you shortly.
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No time is more critical or demanding than during the heightened attention and passion of a crisis.
A successful crisis response addresses the tangible effects as well as possible unfortunate long-term consequences on reputation, sales or equity value; public perception, government oversight and employee retention.
Importantly, actions and reactions are ultimately an extension of normal business practices, magnified enormously.
Torrenzano philosophy is simple: move quickly, triage and stop the bleeding, take control of the situation, establish credibility, communicate, and deliver on statements and promises. Such direct action produces impact and results, not unfocused motion.
The Torrenzano Crisis Predictability Model™ anticipates likely next events…helping to pre-empt and prepare. The Rapid Issues Assessment™ quickly-identifies specific vulnerabilities, plots allies and enemies, develops resonant messaging and aids executives through counsel and coaching to successfully manage any crisis.
To learn more about Torrenzano's legal capabitlites, visit the Litigation service page.
Chinese character for danger
Chinese character for opportunity
Together “Danger” and “Opportunity” become the Chinese characters for “Crisis”
“Procrastination in the name of reducing risk actually increases risk.”
“Denial ain't just a river in Egypt.”
“Don't be afraid to see what you see.”
“When you are in any contest, you should work as if there were - to the very last minute - a chance to lose it. This is battle, this is politics, this is anything.”
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
“Nothing gives one person so much advantage over another as to remain always cool and unruffled under all circumstances.”
“Courage is resistance to fear, mastery of fear -- not absence of fear.”
“A company needs to have good business reflexes, to be able to marshal its forces in a crisis or in response to any unplanned event.”
“When you face a crisis, you know who your true friends are.”
“I am a firm believer in the people. If given the truth, they can be depended upon to meet any national crisis. The great point is to bring them the real facts.”
“Don't cut the training budget when crisis come, increase it!”
© The Torrenzano Group, LLC 2014 or earlier
Strategic & Brand Communications
Success Story: Maintaining Order in a National Tragedy
|Issue:||Tragedy Hits Home
The September 11th attacks shocked the world. Following that initial shock, uncertainty arose about the impact on the U.S. and global economy. Concerns were well founded and reinforced by the unprecedented closure of U.S. financial market for a week. Chaos ensued as the market reopened and experienced the largest one-day drop in history.
|Goals:||Move Forward With Compassion
Companies across the globe had to quickly regroup and find ways to maintain continuity in communications and reinforce confidence about their operations. The Torrenzano Group worked with several clients to develop messages that would reinforce U.S. market strength, stability and the viability of individual institutions, including: Merrill Lynch, NASDAQ, NASD, American Stock Exchange, Security Traders Association and Lloyd’s of London.
With aggressive programs, management teams conducted news conferences and media tours to build awareness and confidence in the the world's leading financial institutions. In addition, these market leading clients visited Ground Zero to demonstrate commitment to the U.S. economy and to rebuilding.
|Success:||Demonstrated Stability After the Crisis
The leading financial institutions succeeded in reassuring constituencies that the marketplaces remained strong and stable during a crisis, resulting in renewed optimism of Wall Street, the news media, and the American people.