Many companies jump into social media without purpose, guidelines or, frankly, even a clue. Others see it only as a product promotion or customer service tool. And even more are blind to new media’s inherit dangers. It’s those companies who end up victims of black hats, hackers and disgruntled attackers.
Like any comprehensive plan, a social media strategy begins by answering four key questions: Who are you? Why are you different? Where are you going? …and how will you get there?
These answers and insights are the driving force behind Torrenzano’s strategic process.
Applying its trademark holistic approach to the digital realm, Torrenzano has pioneered unique twists on social media strategy.
Their Two-Pronged Approach -- both offensive and defensive -- engages important constituents with new content and conversations, while carefully monitoring and blunting opponents remarks or attacks.
Organization must actively deploy both efforts simultaneously to “take control of how they are perceived TM.”
Ignoring either component is a crucial mistake.
This approach is based on Richard Torrenzano’s game-changing book, Digital Assassination: Protecting Your Reputation, Brand or Business Against Online Attacks.
Companies should not simply launch a social media strategy and sit back, watching the ‘Likes’ roll in. The environment changes hourly and the Torrenzano team is on top of the latest trends.
So what’s the latest?…The Mobile Revolution.
Like the printing press of the 15th century, mobile devices are transforming the way the world thinks, interacts and communicates. Businesses must understand and embrace ‘going mobile’ or share the fate of the scribes of old.
Stay on top of the newest opportunities and challenges with Torrenzano’s comprehensive suite of digital media solutions.
Million dollars. Twitter's projected earnings in 2012
New Twitter accounts opened every second.
Percent of all internet traffic comes from mobile sources.
“The goal of social media is to turn customers into your personal evangelist.”
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
“Activate your fans; don’t just collect them like baseball cards.”
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”