You're in the news. Actually you are the news. Now what?
Despite the ever increasing attention and importance of social media, classic media relations remains a vital part of corporate or brand reputation.
Media today report globally and the news is seen instantly by customers, shareholders, employees and other important constituents.
The on-the-firing-line, hands-on media experience of Torrenzano executives sets the firm apart. For example, the firm's president was spokesman for the USAF's Strategic Air Command. The firm's chief executive was, for nearly a decade, chief spokesman for The New York Stock Exchange during market crashes, meltdowns and an array of scandals.
With Torrenzano’s comprehensive media training program an executive’s 15 minutes of fame won’t become their 15 minutes of shame. They learn to deliver messages and take control of a media interview, whether at a news conference, the hot seat of a TV show, a desk side briefing or battling through a crisis.
The firm participates in many media organizations, including the National Press Club and Foreign Press Association.
Thousand US news outlets
Seconds. Average length of TV sound bite.
Million blog posts are written every day. Are any talking about your company?
“And now the sequence of events in no particular order.”
“There is no defense against criticism except obscurity.”
“The caterpillar does all the work but the butterfly gets all the publicity.”
“It is not enough that a man has clearness of vision, and reliance on sincerity, he must also have the art of expression, or he will remain obscure.”
George H. Lewes
“It isn't what they say about you,it's what they whisper.”
“The public is the only critic whose opinion is worth anything at all.”
“All things are subject to interpretation; whichever interpretation prevails at a given time is a function of power and not truth.”
© The Torrenzano Group, LLC 2014 or earlier