Reputation and High-Stakes Issues Management
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Reputation and High-Stakes Issues Management
New York  ·  Austin  ·  Dallas  ·  Washington  ·  London



Merger, Acquisitions & Transaction Communications

Chocolate & Mustard. Some mergers need explaining.

Every transaction, regardless of size or structure, brings uncertainty to important constituencies. Next to negotiating the agreement, the greatest challenge is gaining support from those who matter most in ensuring successful completion and integration.

The firm effectively delivers both best thinking and best execution whether announcing the much anticipated tech IPO, the merger of two major stock exchanges or the Made-in-Heaven combination of peanut butter and jelly.

From getting it right “the first time” to identifying potential transaction obstacles, Torrenzano’s seasoned team is counted on each and every time for outstanding performance. And they deliver.

Dex One


Torrenzano worked with
Dex One Corporation
 during their
merger with Super Media.  

 

SEE ALL SERVICES


202.8

Billion dollars. Value of largest merger to date. Vodafone AirTouch PLC acquired Mannesmann in June 1999.

2007

Year of most announced mergers & acquisitions.

1500

Billion dollars. Approximate value U.S. mergers, 2011

“We're beginning to see greater levels of mergers as the economy improves and as executives that have been reticent get more comfortable with their own business”

John Orrico

“Mergers offer a faster way of achieving our longtime goal of an economy of scale, which is very important [in making profits].”

Barry Lamm

“A free and open society is an ongoing conflict, interrupted periodically by compromises”

Saul Alinsky

“By virtue of exchange, one man's prosperity is beneficial to all others.”

Frederic Bastiat

“Growth is never by mere chance; it is the result of forces working together.”

James Cash Penney

“We're beginning to see greater levels of mergers as the economy improves and as executives that have been reticent get more comfortable with their own business”

John Orrico

“Mergers offer a faster way of achieving our longtime goal of an economy of scale, which is very important [in making profits].”

Barry Lamm

“A free and open society is an ongoing conflict, interrupted periodically by compromises”

Saul Alinsky

“By virtue of exchange, one man's prosperity is beneficial to all others.”

Frederic Bastiat

“Growth is never by mere chance; it is the result of forces working together.”

James Cash Penney

 

© The Torrenzano Group, LLC 2014 or earlier

 

Strategic & Brand Communications


Success Story: Peanut Butter Meets Jelly

Issue: Not as Simple as PB&J
Smuckers’ employed a complex Reverse Morris Trust to acquire Jiff Peanut Butter and Crisco cooking oils from Procter & Gamble. The acquisition would more than double the company’s size but left many investors with questions and concerns.

Goals: Spread the Knowledge
In addition to simplifying and explaining the deal rationale, the investor relations and media campaign’s objective was to combat fears perpetuated by investment bankers that the deal would cause a massive P&G shareholder sell-off and build massive retail investor support for this made-in-heaven combination of PB&J.

Strategy: Explain it!
An extensive education campaign was targeted at existing shareholders and the retail community through the national business and trade media, as well as, a nationwide road show targeting sell-side analysts.

Success: A Perfect Combination
With the avalanche of favorable coverage, the potential P&G sell-off never happened. And just like a PB&J, the acquisition was an American favorite. It was named the “Deal of the Year” by Fortune Magazine and Investment Dealer’s Digest. The investor response resulted in the stock price increasing 46% at the close of first day trading, Smucker’s all-time high, and never again falling below.
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Strategic & Brand Communications


Success Story: From Lister to Listed

Issue: Time to Leave the Nest
After 30 years of operating as a member-owned institution, to continue its growth NASDAQ to needed to increase capital and gain freedom from its parent -- the National Association of Securities Dealers (NASD). It needed to become a publicly traded company.

Goals: Independence Day
NASDAQ would be the first exchange to demutualize. It would need to employ an aggressive educational campaign focusing on the benefits of restructuring to gain the required vote and approval from NASD members nationwide.

Strategy: Show Them it’s Best For All
The strategy emphasized explaining “what was in it for them,” with consistent key messages articulating that the restructuring would create a stronger marketplace benefiting all participants. Additionally, rollout plans ensured follow through and management from announcement to election day.

Success: Listed and Prospering
NASD members overwhelmingly approved the restructuring and NASDAQ raised more than $500 million in a two-part offering. Without the restrictions of its prior operating structure, NASDAQ became a publicly traded company, implemented a new trading system and expanded globally.
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