News Archives
Torrenzano professionals are often called on by media to comment on important issues. Following are select observations:
News Archives
Can I sell you the Golden Gate Bridge? How San Francisco’s savvy business leaders are betting on ineffective advertising to save the city’s reputation
San Francisco, the city by the bay, has seen better days. While the iconic Golden Gate Bridge might be alluring, it is not for sale–at least not yet. In an effort to revitalize San Fransisco’s dwindling image, a group of astute business leaders bought a bridge by embarking on a meek $4 million advertising campaign […]
Unlocking the Power of Artificial Intelligence, Establishing an AI Code of Conduct
Establishing a code of conduct for the use of artificial intelligence will be vital to protect company brands and reputation. Throughout history, we’ve witnessed an unfortunate pattern where evil doers first embrace emerging technologies as governments and corporations lag behind. Today, artificial intelligence (AI) stakes are colossal with its capability of fabricating any reality whatsoever. […]
“Internal” Documents Rarely Exist
AI is zooming information at ludicrous velocity transforms how companies must prepare confidential material. Are you ready for the new 2-hour digital day? Despite good efforts, company “internal communication” is an oxymoron … that vanished into the digital domain. Technology is advancing at AI warp speed, zooming information through cyberspace at ludicrous digital velocity. Corporate […]
The NFL’s Washington Commanders has a new CFO. Here’s his fall checklist
BY SHERYL ESTRADA Good morning. A new CFO is taking the field. Craig Fischer was hired as the new CFO of the Washington Commanders, sources told the Washington Post, according to a report published on Wednesday. I reached out to the Commanders, who haven’t yet made a public announcement, and a spokesperson confirmed that Fischer joined the […]
Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
Since March Madness, Bud Light owned by Anheuser-Busch (AB) InBev has been plagued by the backlash against the beer brand’s marketing partnership with transgender influencer Dylan Mulvaney. Usually, boycotts and social media commentary lose steam after a few days. But Bud Light has picked a fight it cannot win–and demonstrated it does not understand its […]
Generative A.I. has supercharged the speed at which false information spreads. Can our reputations survive the ‘two-hour internet day?’
“Be afraid. Be very afraid,” shouted Geena Davis playing Veronica Quaife in David Cronenberg’s 1986 horror film The Fly. Some 37 years later, that warning is more relevant than ever. Throughout history, we’ve witnessed an unfortunate pattern that evil-doers tend to embrace emerging technologies faster than governments and corporations. With the advent of A.I. capable […]
The global financial landscape is shifting in favor of U.S. listings as Europeans get dwarfed and Asian markets grapple with instability
A global quest seems to be occurring to move company listings to the U.S. Seismic shifts lie ahead as European equity markets struggle to woo new capital and geopolitical turmoil leads to volatility in Asian markets, sparking a chaotic tango of liquidity and valuations. Wall Street has an old adage, “The trend is your friend.” […]
Brands that get caught up in the culture wars don’t know themselves–or their customers
Since March Madness, Bud Light, owned by Anheuser-Busch, has been mired in controversy over its partnership with transgender influencer Dylan Mulvaney. Usually, social commentary fades after 48 hours. However, Bud Light experienced an unexpected escalation of customer rage, amplified by influential media, resulting in a boycott that has defied all expectations and is now entering […]
Agita. Do you feel it too? It’s the relentless pounding on our senses that leaves us feeling uncertain and uneasy
What’s causing all this agita? It’s as if a storm is brewing, threatening to uproot everything we hold dear. Has the world profoundly changed so much, has our perception been altered? Or is it something else? These turbulent times have penetrated every aspect of our lives, including our personal and professional aspirations. It’s as if […]
Banking March Madness: Communications and technology accelerated SVB & Signature Bank failures.
Old issue. Classic run on the bank, plain and simple. But it’s not the entire story. The failure of Silicon Valley (SVB) and Signature Banks was created by having a large bond portfolio with long-term bets, funding short-term deposits with long-term assets. It is much more complicated, but simple and boring are better. There is […]
Can I sell you the Golden Gate Bridge? How San Francisco’s savvy business leaders are betting on ineffective advertising to save the city’s reputation
San Francisco, the city by the bay, has seen better days. While the iconic Golden Gate Bridge might be alluring, it is not for sale–at least not yet. In an effort to revitalize San Fransisco’s dwindling image, a group of astute business leaders bought a bridge by embarking on a meek $4 million advertising campaign […]
Unlocking the Power of Artificial Intelligence, Establishing an AI Code of Conduct
Establishing a code of conduct for the use of artificial intelligence will be vital to protect company brands and reputation. Throughout history, we’ve witnessed an unfortunate pattern where evil doers first embrace emerging technologies as governments and corporations lag behind. Today, artificial intelligence (AI) stakes are colossal with its capability of fabricating any reality whatsoever. […]
“Internal” Documents Rarely Exist
AI is zooming information at ludicrous velocity transforms how companies must prepare confidential material. Are you ready for the new 2-hour digital day? Despite good efforts, company “internal communication” is an oxymoron … that vanished into the digital domain. Technology is advancing at AI warp speed, zooming information through cyberspace at ludicrous digital velocity. Corporate […]
The NFL’s Washington Commanders has a new CFO. Here’s his fall checklist
BY SHERYL ESTRADA Good morning. A new CFO is taking the field. Craig Fischer was hired as the new CFO of the Washington Commanders, sources told the Washington Post, according to a report published on Wednesday. I reached out to the Commanders, who haven’t yet made a public announcement, and a spokesperson confirmed that Fischer joined the […]
Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
Since March Madness, Bud Light owned by Anheuser-Busch (AB) InBev has been plagued by the backlash against the beer brand’s marketing partnership with transgender influencer Dylan Mulvaney. Usually, boycotts and social media commentary lose steam after a few days. But Bud Light has picked a fight it cannot win–and demonstrated it does not understand its […]
Generative A.I. has supercharged the speed at which false information spreads. Can our reputations survive the ‘two-hour internet day?’
“Be afraid. Be very afraid,” shouted Geena Davis playing Veronica Quaife in David Cronenberg’s 1986 horror film The Fly. Some 37 years later, that warning is more relevant than ever. Throughout history, we’ve witnessed an unfortunate pattern that evil-doers tend to embrace emerging technologies faster than governments and corporations. With the advent of A.I. capable […]
The global financial landscape is shifting in favor of U.S. listings as Europeans get dwarfed and Asian markets grapple with instability
A global quest seems to be occurring to move company listings to the U.S. Seismic shifts lie ahead as European equity markets struggle to woo new capital and geopolitical turmoil leads to volatility in Asian markets, sparking a chaotic tango of liquidity and valuations. Wall Street has an old adage, “The trend is your friend.” […]
Brands that get caught up in the culture wars don’t know themselves–or their customers
Since March Madness, Bud Light, owned by Anheuser-Busch, has been mired in controversy over its partnership with transgender influencer Dylan Mulvaney. Usually, social commentary fades after 48 hours. However, Bud Light experienced an unexpected escalation of customer rage, amplified by influential media, resulting in a boycott that has defied all expectations and is now entering […]
Agita. Do you feel it too? It’s the relentless pounding on our senses that leaves us feeling uncertain and uneasy
What’s causing all this agita? It’s as if a storm is brewing, threatening to uproot everything we hold dear. Has the world profoundly changed so much, has our perception been altered? Or is it something else? These turbulent times have penetrated every aspect of our lives, including our personal and professional aspirations. It’s as if […]
Banking March Madness: Communications and technology accelerated SVB & Signature Bank failures.
Old issue. Classic run on the bank, plain and simple. But it’s not the entire story. The failure of Silicon Valley (SVB) and Signature Banks was created by having a large bond portfolio with long-term bets, funding short-term deposits with long-term assets. It is much more complicated, but simple and boring are better. There is […]