Torrenzano professionals are often called on by media to comment on important issues. Following are select observations:
Can I sell you the Golden Gate Bridge? How San Francisco’s savvy business leaders are betting on ineffective advertising to save the city’s reputation
Advertising is effective in influencing consumers to appreciate brands and buy products. But it has limited power to change deeply held beliefs or opinions on core issues. Public trust and perception are shaped by actions and a track record which cannot be overcome through advertising.
“Internal" Documents Rarely Exist
News alerts and headlines remind us that no organization is too powerful or too large to be immune from unauthorized leaks. Wall Street is littered with iconic brands, including social media giants, which have suffered leaks.
This bylined article by Richard Torrenzano and Ronald J. Levine provides some insights on basic strategies which must be adopted when leaks occur.
The NFL’s Washington Commanders has a new CFO. Here’s his fall checklist
Following a controversial chapter, the new owners of the Washington Commanders, a group led by private equity titan Josh Harris, is attempting to forge a new path with the Commanders by tapping Craig Fischer as finance chief, his first executive hire. Richard Torrenzano gives his take on what Fischer must do inside the organization to Fortune’s Sheryl Estrada.
Bud Light’s downfall marks a seismic shift in consumer behavior–and parent company AB InBev doesn’t seem to get it
Companies have become targets in U.S. culture wars and a systemic change has taken place in customer commentary and response. Bud Light has shown these controversies have legs and longevity and they aren’t the only company facing these issues. Richard Torrenzano addresses how business leaders have been pushed by loud internal or external groups to voice opinions on controversial issues and align themselves with social causes … and provides secrets to avoid a consumer apocalypse.
Generative A.I. has supercharged the speed at which false information spreads. Can our reputations survive the ‘two-hour internet day?’
Artificial Intelligence (AI) is advancing and zooming information through cyberspace at ludicrous digital velocity as these attacks increase, posing new risks with significant impact on public perception, consumer trust and reputation.
Richard Torrenzano offers six actions to minimize the devastating aftermath and consequences of these attacks on brand and reputation
The global financial landscape is shifting in favor of U.S. listings as Europeans get dwarfed and Asian markets grapple with instability
The relative advantages of listing in the U.S. are growing–and some companies no longer see a need for a European listing.
Learn about the advantages and challenges of listing in the U.S.
Brands that get caught up in the culture wars don’t know themselves–or their customers
“I’m mad as hell, and I’m not going to take this anymore!” is an epic line in the 1976 movie Network, shouted repeatedly by TV newsman Howard Beale, portrayed by Peter Finch.
We are experiencing an unexpected escalation of consumer rage, amplified by influential media, resulting in a seething sales boycott that defied expectations. Brands that get caught up in the culture wars don’t know themselves – or their customers.
Richard Torrenzano provides insights on the crisis and offers strategies to avoid customer apocalypse.
Agita. Do you feel it too? It’s the relentless pounding on our senses that leaves us feeling uncertain and uneasy
The incessant onslaught of news and promotional messages could be undermining trust and causing anxiety.
Banking March Madness: Communications and technology accelerated SVB & Signature Bank failures.
Old issue. Classic run on the bank, plain and simple. But it’s not the entire story.
Protect Your Company From Digital Assassination
Six actions to make sure you’re ready when—not if—a cyberattack strikes.
“Beginning today, all passwords must include sign language, thumb fingerprints, and animal noises,” read a sign in a corporate office I visited recently. Unfortunately, contemporary cyber challenges extend way beyond password protection.
I watched market rumors spread across the NYSE trading floor for a decade. Now they’re moving at warp speed
Rumors are embedded in the culture of Wall Street and global markets. The very name of The Wall Street Journal’s notable “Heard on the Street” daily column (one of my favorites), illustrates the importance of what is whispered in the corridors of power.
2023 will be the year of digital assassination. Are you ready for the 2-hour internet day?
All businesses face significantly higher levels of risk today–just listen to board discussions or evaluate skyrocketing corporate insurance rates.
A tale of two Bobs: Iger returns to fix the Mickey Mouse flubs that damaged Disney’s iconic brand
The challenging nature of marketing products and services to the masses, managing investor sentiment and reaction, and playing in the political sandbox created turbulence and was eventually catastrophic for former Disney CEO Bob Chapek.
What’s Up with WhatsApp? Out of Control Business Communications
Technology has changed how employees communicate. How do companies address the implication of those changes?
Company Rules of Engagement to Enter—or Not Enter—a Political Battlefield
CEOs have been speaking out increasingly on an array of political issues, and it is becoming problematic for companies and boards with noisy internal or external groups pushing business leaders to comment publicly on controversial matters.
It Only Takes One Document to Bring Down the House: Six Actions to Avoid Disaster
Six fundamental rules companies should include in their email policies and how to retool employee training to address current issues.
Seven Actions to Achieve New Business Success for Your Law Firm
In the legal profession, all revenue generators must be viewed in the real and virtual world as thought leaders that deliver value and have a winning formula for new business. What are the key actions for new business success in ever-changing digital world?
Buying a Food Company? An Ounce of Prevention is Worth a Pound of Cure
While the desire to protect and build the bottom line is understandable, some of these ‘hot’ new companies and products can be lurking landmines.
Acing Board-Shareholder Interactions Amid New Challenges
Shareholder interaction is evolving and requires boards, managements and their advisers to rethink investor activities, especially in the digital and virtual arenas.
How In-House Counsel Can Make The Case For Settling Early
Five stages of grief business leaders go through when faced with litigation and how they can better approach these issues going forward.