Advertising is effective in influencing consumers to appreciate brands and buy products. But it has limited power to change deeply held beliefs or opinions on core issues.  Public trust and perception are shaped by actions and a track record which cannot be overcome through advertising.

Today, artificial intelligence (AI) stakes are colossal with its capability of fabricating any reality whatsoever. Boards and management must be at the forefront of understanding the ethical adaptation of this advancing phenomenon, as well as grasp and embrace the depth and breadth of this all-encompassing technology, how it is changing business … and why ethical oversight is necessary. The article  outlines five key action items for establishing a code of conduct for use of AI that will be vital to protect company brands and reputation.

News alerts and headlines remind us that no organization is too powerful or too large to be immune from unauthorized leaks. Wall Street is littered with iconic brands, including social media giants, which have suffered leaks.

This bylined article by Richard Torrenzano and Ronald J. Levine provides some insights on basic strategies which must be adopted when leaks occur.