Make The Most of Disruption's Hidden Opportunities
Choose a Creative Solution
Build and protect.
Take control by preparing.
Digital Innovation Strategies
Master disruption. Entering Life 3.0.
Helping organizations take control of how they’re perceived.™
Who We Are
The Torrenzano Group is a reputation and high-stakes issues management firm specializing in building and protecting corporate reputations, helping clients grow their business and enhance brand and shareholder value.
Can I sell you the Golden Gate Bridge? How San Francisco’s savvy business leaders are betting on ineffective advertising to save the city’s reputation
Advertising is effective in influencing consumers to appreciate brands and buy products. But it has limited power to change deeply held beliefs or opinions on core issues. Public trust and perception are shaped by actions and a track record which cannot be overcome through advertising.
Unlocking the Power of Artificial IntelligenceUnlocking the Power of Artificial Intelligence
Today, artificial intelligence (AI) stakes are colossal with its capability of fabricating any reality whatsoever. Boards and management must be at the forefront of understanding the ethical adaptation of this advancing phenomenon, as well as grasp and embrace the depth and breadth of this all-encompassing technology, how it is changing business … and why ethical oversight is necessary. The article outlines five key action items for establishing a code of conduct for use of AI that will be vital to protect company brands and reputation.
“Internal" Documents Rarely Exist
News alerts and headlines remind us that no organization is too powerful or too large to be immune from unauthorized leaks. Wall Street is littered with iconic brands, including social media giants, which have suffered leaks.
This bylined article by Richard Torrenzano and Ronald J. Levine provides some insights on basic strategies which must be adopted when leaks occur.
Mark Simone on Media & Politics Today
One of the longest running and most entertaining voices on the crowded New York radio dial and one of television’s wittiest talking heads, Mark is on the 2013 list of the 100 most important talk hosts in the world. His broadcasts are filled with lively conversation, colorful wit, savvy insight into current events, and an insider’s look at the rich, powerful and famous.
Mark can be heard on WOR in New York weekdays from 10 a.m. to noon.