Digital technology is accelerating at an exponential rate, impacting consumers and businesses in new ways. Torrenzano brings together sophisticated technologists and savvy social media communicators that assist clients to maneuver this transforming process. This enables use of big data to better understand customers focusing on trends, popular and emerging social media platforms, and most importantly, use data to derive insights and establish strategies that deliver measurable growth. Critical to any digital strategy involves online reputation and brand management. Through proprietary processes and systems, we work with clients to develop, execute and manage multi-faceted social media campaigns that enhance visibility and build authentic connections with customers and key stakeholders. Participation in the digital reputation arena comes with risk. Torrenzano seasoned professionals develop a dual approach of offense and defense, proactively engaging constituents in the conversation while continuously monitoring and analyzing to lower opponents’ volume and mitigate remarks of attack. “Helping organizations take control of how they are perceived ™,” is what Torrenzano is all about. And, much is based on the bestselling, award-winning and game-changing book – ​ Digital Assassination: Protecting Your Reputation, Brand or Business Against Online Attacks, co-authored by Richard Torrenzano and Mark Davis. ​